The latest no-frills Roku TVs start at $250

The Verge

The Verge

The line is HD-only (no 4K) with a 50-inch option at $499, a 43-inch model for $380 and a 768p 32-inch one at $250. RCA's partnership with Roku allows us to offer our customers a fantastic, yet affordable smart TV with unbelievable content choices, on one of the most robust smart TV platforms available. In the USA customers have quick access to more than 5,000 channels and 500,000 movies and TV episodes, as well as fast and easy Roku search, which offers an unbiased look across 300+ streaming channels to find movies and TV shows with results ranked by price. Now, Roku has given cable cutters a new welcome addition to their streaming arsenal thanks to a partnership with electronics manufacturer RCA.

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"RCA and Roku has today announced the availability of their new Roku TV line throughout the U.S. and Canada which includes 50" and 43" HD models for $499 and $379.99, respectively, together with a smaller 32" HD model for just $249.99. Technicolor owns the RCA brand, and RCA TVs are manufactured by Display-Vu.

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These new RCA TVs are all available starting now from Amazon, Walmart, and a mix of other retailers including BJ's, Brand Smart, ABC Appliances, and a store called Cowboy Maloney. Examples from Chinese brand TCL, for example, are available on Amazon.

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That markdown makes sense because other Roku TVs are really cheap too. There's also a TV tuner input to take advantage of the live, over-the-air TV features that Roku's OS supports - like pausing live programming. "RCA has been associated with American innovation for nearly a century and we believe consumers will enjoy the RCA Roku TV experience".

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