Whether as an intentionally bad move or a careless oversight, some brilliant Walmart employee made a decision to put a sign above a store's rifle display that read, "Own The School Year Like A Hero" - which is admittedly not a good look for the major retailer.
People cried foul on Twitter and demanded an explanation from Walmart.
"What's seen in this photograph would never be acceptable in our stores", the company said in a statement.
Leeanna May told the Post she took the photo and that she was in Evansville when she did it. Earlier Walmart said it had identified the location and had removed the sign.
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Initial reports were the display was at a Walmart store on Evansville's west side.
"We regret this situation and are looking into how it could have happened".
Walmart responded to some of the comments by calling the display "truly awful" and "horrible".
'We have already lost so many innocent lives to guns, ' she told the Post, adding that she drew an immediate connection between firearms and school shootings. "... People don't seem to honestly care". One person asked: "What are you suggesting?"
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This isn't the first time Walmart's marketing strategy has left consumers outraged.
Walmart officials say they are still trying to figure out the store where the sign was posted. It wasn't immediately clear if the sign had been removed.
The retailer also drew fire previous year before September 11 when a store in Panama City Beach, Florida used Coca-Cola products to build two towers signifying the World Trade Center.
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