Angry Birds studio Rovio takes up Everton FC sleeve sponsorship

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Angry Birds studio Rovio takes up Everton FC sleeve sponsorship

The Angry Birds logo made its debut on the left sleeve of the Everton jersey during the 4-0 Premier League defeat to Manchester United at Old Trafford on Sunday.

This year marks the first season in which Premier League clubs can have sponsorship on the arm of player shirts and Everton wasted no time in securing one of the biggest games in the world.

Rovio, the creator of the successful mobile gaming franchise, reported that it has signed a multi-year shirt-sleeve partnership with Everton FC, becoming the first ever official shirt-sleeve partner of the iconic football club based in Liverpool, England.

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Rovio Entertainment's revenue grew by 94 percent in the first half of 2017, compared to the same period of 2016, to Euro 152.6 million, for a net profit of Euro 13.3 million, thanks to a strong performance in the second quarter.

"Everyone here is excited about being able to work with such a creative, dynamic and ambitious brand - a brand with exceptional digital heritage", said Robert Elstone, the chief executive of Everton.

Alan McTavish, head of commercial at Everton, said "Rovio Entertainment recognise the global reach that Everton can deliver through its worldwide fanbase and the global exposure of the Premier League".

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"We are excited with this partnership, and can't wait to kick off our collaboration with Everton".

"This is Rovio's first partnership in the most watched sports league in the world, and a logical continuation of our global Angry Birds brand partnerships".

"In Everton, we have found a partner who shares our values of putting the fans first, and creating a long-lasting legacy for our community of players".

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The partnership is expected to open Everton up to 80 million monthly users of the Angry Birds app - which launched in December 2009.

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