Each Card will be tailored to the Story you're watching.
Select Snaps now show a "more" button that links users to information related to the locations pictured, including opening hours or contact details.
They're essentially adverts, which are created to display information about businesses, venues and places, and make it easier for you to visit or make a booking with them.
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With the advent of Story Search and Snap Maps, Snapchat has proved not just that Snaps are good for more than silly selfies, but that Snapchat is one of the best resources when you want to know what's happening in a particular location.
At launch, Context Cards will be available in the U.S., Canada, the U.K., Australia and New Zealand, on both iOS and Android versions of the Snapchat app.
You can now learn more about what you see on Snapchat without asking your friedns (Picture: Snapchat)What information will be available on Context Cards?
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If users share their location along with a Snap - either by submitting it to a public Our Story or by adding a special venue filter - Snapchat will let others swipe up to see more info about that location. All these capabilities are provided by partners including Foursquare, Michelin, Opentable, Lyft, and Uber.
Snap says it aims to always show you the most relevant information.
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More than 60% of their users spend on average 30 minutes a day on the app. Snapchat, which boasts a young-skewing audience, averaged 173 million daily users worldwide in the second quarter.