Porsche launches subscription auto hire program

Porsche Passport is a straightforward subscription scheme offering on-demand access to a range of Porsche models for a fixed fee. The on-demand short-term rental program will begin in Atlanta and will start at $2,000.

It comes in two package levels, one called "Launch" which features access to eight models such as the 718 Boxster and Cayman S, as well as the Macan S and Cayenne.

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Drivers who seek more vehicle options can sign up for the upgraded Accelerate plan, which costs $3,000 per month. There is, however, also a one-time activation fee of $500, plus Porsche will run background credit checks on anyone who applies.

Porsche Passport rolls out in the US, offering a subscription service which gives on-demand access to a range of 22 different Porsche cars for a fixed fee.

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"Our Strategy 2025 vision is to be the most aspirational brand in a new era of mobility and consumer expectations", said President and CEO Klaus Zellmer of Porsche Cars North America.

The subscription program is on its pilot phase in Atlanta, and its success will determine how Porsche will move forward with its vehicle subscription plans in the future. Catering to customers' desire to experience our sports cars in new ways is a part of our core strategy.

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Porsche Passport is now being rolled out in Atlanta - Porsche's U.S. base - but if it works it will spread across the States and, no doubt, to Europe too.

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