Chung has been with Samsung for a bit and has previously worked in research roles at Samsung.
Bixby might not ever become as popular or powerful as Google Assistant or Amazon's Alexa, but with a new exec leading the charge and a big 2.0 release less than a week away, it certainly seems like Samsung is going to try it's best to do so. The firm has denied that the new assignment will mean replacing Rhee In-jong, who is Samsung Mobile's Chief Technology Officer.
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Samsung will be holding a developer conference in San Francisco on Wednesday, October 18, and according to a new report from The Korea Herald, this is where the company will be announcing Bixby 2.0. "Outside developers will participate in the development of Bixby 2.0 although they could not for Bixby 1.0 due to time shortage".
Bixby, which was unveiled four months ago, has received an unenthusiastic response from users, with critics calling it a beta product rather than a polished release, with the system often misunderstanding commands.
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Today's announcement shows the Government's endorsement of this approach", concluded Mark Carne , Chief Executive of Network Rail.
Even after receiving its delayed English voice component, Bixby is still yet to offer a critical function that Google Assitant - which comes as standard with basically all Android phones - does not.
Samsung's mobile business chief Koh Dong-jin admitted Bixby's room for improvement, saying, "We will supplement the incomplete parts of Bixby 1.0 at Bixby 2.0", at a local media conference for launching Galaxy Note 8. The application of Bixby 2.0 is expected to expand into third party services and products beyond smartphones.
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When Bixby first arrived on the Galaxy S8 it was limited to use in South Korea and then the US; UK support finally arrived in August, but Bixby failed to win a huge amount of approval.