Burger King launches powerful anti-bullying ad

Burger King

Burger King

The organization says 30% of students worldwide are bullied each year. Here, Burger King manages to pull it off by marking National Bullying Prevention Month with a PSA set in its restaurants.

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Burger King's new ad just might bring you to tears. First they tease and push him, then they pour a drink on his food. According to Burger King, most would choose the former. For the Whopper, Burger King simply had its employees smash them into pieces in the vein of punching a student before wrapping them up and handing them out as orders to customers. Bullying is the exact opposite of that. But, only 12 percent reported the high school junior who was being noticeably bullied right in front of customers' faces.

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But wait... wouldn't a more accurate analogy (and we hesitate to even go here as the entire premise is fundamentally flawed) be to see if people care when someone else's buger is "bullied"? "Our partnership with the BURGER KING® brand is an example of how brands can bring positive awareness to important issues". The Burger King brand is known for putting the crown on everyone's head and allowing people to have it their way. Called "Whopper Provocation", the campaign asked patrons to submit photos of themselves enjoying Burger King, which would be used in advertising materials in cities where there is no Burger King.

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