ESPN Launches a New Version of 'SportsCenter' to Snapchat

Katie Nolan ESPN

Emmy-winning sports personality Katie Nolan will host the first show

"ORCRP0017755-topic.html" class="local_link" >Snapchat, the mobile app known for its disappearing photo and video messaging. ESPN is looking to capture the attention of the younger generation by launching SportsCenter for Snapchat.

The Snapchat show itself will be only three to five minutes in length, and will include a mix of the latest sports news, highlights and commentary. It's also gearing up for the launch of ESPN Plus, a direct-to-consumer streaming service slated to launch in the spring of 2018. "It's going to be very personality driven", said Jacobs. The show has always continued to change and grow since its beginning days, but with the shift to digital and the ever-changing value and importance of sports highlights, it seems that SportsCenter's evolution has gone into overdrive. "We come in the mornings to do the Snapchat show, and it's like, 'Elle, what's getting on your nerves today?" What do you want to talk about?' " she said.

SportsCenter on SnapChat achieves a few important things for ESPN. The show will debut today at 5 p.m. ET, and tomorrow will begin its regular schedule with new shows available twice a day at 5 a.m. and 5 p.m. on weekdays, and once at 5 a.m. on weekends.

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Bristol, Conn. -based ESPN has had a Snapchat Discover channel since January 2015, one of 11 media brands to launch partners for the daily feature.

The new shows will be vertically shot videos designed for mobile screens.

Disney's TV properties are in trouble, especially ESPN. More than half of Snapchat's users are ages 18 to 34.

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Sean Mills, Snap's head of content programming, said SportsCenter helps round out the app's stable of daily shows, which already includes news shows from CNN and NBC News, as well as an entertainment show called "The Rundown" from E! "We have such a high concentration of a young audience, a lot of our growth is being driven by an older audience coming in - older meaning over 25".

"'SportsCenter on Snapchat' provides a creative new format and platform for our flagship franchise to continue to evolve", Connor Schell, ESPN executive vice president for content, said in a statement. "We love the idea of daily shows, because they really build a daily habit for our viewership", Mills said. "I'm thrilled to bring this level of talent and personality to a new and innovative daily touchpoint for ESPN". The new series will be hosted by various TV personalities, including Katie Nolan, the Emmy-winning sports personality who joined ESPN last month from Fox Sports; "SportsCenter" anchor Elle Duncan; ESPN NBA commentator Cassidy Hubbarth; ESPN Radio host Jason Fitz; and comedian Cy Amundson.

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