Hannity giving away hundreds of Keurig machines

Sean Hannity

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Keurig's decision to pull its advertising from Sean Hannity's Fox News show is not going over well with some viewers.

"We have spoken with our media agency and have advised them to cease advertising on the show", the Monday tweet from the auto company said, The Hill reported.

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The move has prompted several people to destroy Keurig products in protest and post videos to social media.

The advertising angst comes in the wake of Hannity's coverage of Alabama GOP Senate candidate Roy Moore, who has been accused by multiple women of sexual misconduct - allegations he has denied.

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Critics of the interview said Hannity went too easy on Moore.

Keurig's CEO Bob Gamgort later expressed regret for the decision in an email sent to employees and obtained by the Washington Post. Though Hannity initially seemed to support his viewers in their coffee-maker destruction, Gamgort's memo-which did not actually contain an apology to Hannity-seemed to cow him; after it was publicized, Hannity changed his tune, choosing to blame Media Matters instead for initially forcing the company's hand.

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As of Tuesday afternoon, the contest was closed, according to Hannity's site. Making full use of Twitter's new 280-character limit, he explained his decision: "To all of my supportive and devoted fans of the show, I am giving away 500 Keurig machines as a thank you for always standing by me", he tweeted.

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