7-Eleven launches own cosmetic brand

7-Eleven launches own cosmetic brand

7-Eleven launches own cosmetic brand

Words I seriously thought I'd never type: Hi, 7-Eleven sells makeup now.

7-Eleven is adding beauty to its business in hopes of taking a fair amount of market share.

7-Eleven has launched its new cosmetic line "Simply Me Beauty" targeting busy Millennial women, who are searching for cosmetic "must-haves" while managing work and their families.

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As reported by Refinery 29, 7-Eleven's product development category manager, Lindsay Robertson, said in a statement that the company's goal was to create a makeup line that has a high-quality look and feel without the luxury price tag.

The super-affordable line, called Simply Me Beauty, has just started rolling out in 7-Eleven stores across the USA, and ranges from $5 to $5USD in price.

Products featured on a freestanding "Gorgeous on the Go" will include eyeshadow palettes, blush, highlighters, bronzers, mascara, eyeliner, lip gloss, cream lipsticks, faux eyelashes, brushes, nail buffers, nail polish and much more. "If the price is right, that makes it easier to justify. We believe that for many, this top-quality line of cosmetics and cosmetics accessories can become regular purchases in addition to fill-in stops". The brand operates, franchises or licenses 10,900 stores across North America.

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The beauty products industry is now worth US$46 billion, and forecast to increase by 12 per cent by 2020.

The new line is made up of 40 items of cosmetics and cosmetic accessories for the face, eyes and lips.

2017 is going out with a beauty bang!

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