A garden shed became the top-rated London restaurant on Tripadvisor

The Trip Advisor page for the fake restaurant complete with the fake reviews that propelled it to number one status

The Trip Advisor page for the fake restaurant complete with the fake reviews that propelled it to number one status

Those reviews and the mystery surrounding The Shed were enough to beat out the more than 18,000 real London restaurants on TripAdvisor.

"The Shed at Dulwich", based in a south London back garden, offered invited guests conceptual dishes named after moods, including "Lust - rabbit kidneys on toast", "Empathetic - vegan clams in a clear broth" and "Contemplation - a deconstructed Aberdeen stew".

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A journalist at Vice has revealed how he turned his shed into the top-rated restaurant in London on Tripadvisor. Oobah Butler used to make money writing fake reviews for restaurant owners who wanted to give their business a shot in the arm, which gave him the idea to see if he could create a TripAdvisor page for a fake restaurant. That got Butler to wondering: If the reviews were fake, could the restaurants be fake too? "Here you order the mood and the mood is always right".

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Bowing to popular demand, the restaurant eventually opened its doors, with diners treated to ready meals from budget supermarket Iceland. "A restaurant that doesn't exist is now the highest ranked in one of the world's biggest cities, on perhaps the internet's most trusted reviews site", Butler marvels.

"As there is no incentive for anyone in the real world to create a fake restaurant it is not a problem we experience with our regular community - therefore this "test" is not a real world example", it said.

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