Announcing PANTONE 18-3838 Ultra Violet, Pantone Color of the Year 2018

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The trendspotting Pantone Color Institute picked a deep purple hue called "Ultra Violet" as the color of the year for 2018. While 2017 has had a lot of millennial pink (one of 2016's colors was rose quartz), the actual color of the year was Greenery, a pretty yellow-green shade reminiscent of springtime. The vast and limitless night sky is symbolic of what is possible and continues to inspire the desire to pursue a world beyond our own.

The selection draws upon influences from pop culture like Jimi Hendrix and David Bowie, who both favored purple hues, Pantone said in the announcement.

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Revealed earlier today, the Ultra Violet colour is described by Pantone as "a dramatically provocative and thoughtful purple shade". In hospitality, purples like Ultra Violet take center stage in interior spaces as large and small hotels harness color and design to entice travelers and stay relevant.

This year's choice speaks to a mystical or spiritual quality, the brand said, because of its association with mindfulness practices and the use of purple-toned lighting to inspire a connection in meditation.

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"The Pantone Color of the Year has come to mean so much more than "what's trending" in the world of design; it's truly a reflection of what's needed in our world today", said Laurie Pressman, vp/Pantone Color Institute. Recognized around the world as a leading source of color information through seasonal trend forecasts, custom color development, and palette recommendations for product and corporate identity, Pantone Color Institute partners with global brands to leverage the power, psychology and emotion of color in their design strategy.

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