Instagram Direct is the pure Snapchat clone you've been waiting for

Instagram’s standalone messaging app could be a winner

Instagram Direct is Becoming its Own App

"We want Instagram to be a place for all of your moments, and private sharing with close friends is an important part of that", Hemal Shah, an Instagram product manager, told the Verge.

The Direct messaging system that was upgraded to replicate Snapchat functionality just earlier this year may become a standalone app supposed to offer you a Snapchat like chatting system that won't interfere with the main goal of Instagram. Along with your regular feed, there's the Instagram Explore Tab for finding photos the app thinks you're interested in, a Stories feature taken straight from Snapchat, live streaming, and the ability to send direct messages to other users.

The new app is apparently coming to Android and iOS today in a number of countries. The Verge reports that the app has three screens-the camera screen, a profile screen, and your inbox.

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Direct, which now opens to the camera in a similar way as to how the other social media photo-based platform Snapchat does.

After starting out as a simple way for sharing photos with friends, family, and random followers, Instagram has grown into a fairly bloated app these days. This is similar to how Snapchat opens, which is a way to encourage users to start taking and sharing photos. Since Instagram is also positioning Direct as a camera-first app, it also comes with four exclusive filters which aren't available in the main Instagram app.

The Direct app also comes with a feature that lets users switch to the main Instagram app. The direct messaging feature is removed from Instagram once Direct is downloaded, but you can easily access it by swiping once again to the left in Instagram to see the Direct logo and then jump right to it.

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Well, get ready for the sequel, as the same thing is about to happen with Instagram.

By creating the standalone Direct app, Instagram is doing the same thing that Facebook did with Messenger.

That makes sense. Just look at Facebook Messenger, which was first released in 2011, and made the default mobile messaging experience since 2014.

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