Between them, these firms control 1,242 brands, 907 of which are used to market alcohol, confectionery, savoury snacks, and sugary drinks.
The consultancy claimed that entire brand portfolios of companies specialising in alcoholic drinks, such as Heineken, AB InBev, and Pernod Ricard, could fall within the scope of the legislation, jeopardising future revenue streams. When extrapolating the data results to all major alcohol and sugary drinks brands, the study predicts a loss of $293 billion for the beverage industry globally.
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Additionally, you can customise the battle with a timer, a limited number of turns, or remove items for a more purist experience. Random bonus items will pop up on the battlefields, providing additional actions, double damage or other advantages.
Food and beverage brands stand to lose nearly $300 billion if "plain packaging" laws similar to those recently enacted for tobacco products in several countries were applied to alcohol, sugary drinks, confectionery and savory snacks, according to a report from brand valuation consultancy Brand Finance. However, losses are expected to be higher, because the estimates are based on reduced brand strength and marketing effectiveness, and do not take into account further potential losses resulting from changes in price and volume of the products sold, or illicit trade.
The Coca-Cola Company and PepsiCo would be the companies with the most value at risk with about US$47.3bn and $43.0bn respectively, which translates to about 24% and 27% of their total enterprise values. "Plain packaging also means losses in the creative industries, including design and advertising services, which are heavily reliant on FMCG contracts".
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Alphabet Inc has a one year low of $755.80 and a one year high of $1,062.38. (NASDAQ: GOOGL ) to report earnings on January, 25. Franklin Parlapiano Turner & Welch LLC bought a new stake in shares of Alphabet in the 1st quarter worth $108,000.
"Predicted loss of brand contribution to companies at risk is only the tip of the iceberg".
The move to plain packaging, the report says, would limit the effectiveness of brands as marketing tools, and make it far more hard for companies to differentiate their products.
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Engel said. "I support the decision to recognize Jerusalem as the eternal capital of Israel and to move the USA embassy there". Al Green (D-TX) officially introduced the articles of impeachment for President Donald Trump on the House floor.