Chipotle lovers rejoice! Next Tuesday, December 12, you will get a chance to try the company's new queso recipe for free.
Seemingly no limits have been put on what qualifies as "cheesy", so beyond that word being a clever play on the season's least-looked-forward-to party theme, it sounds as if Chipotle's desperate enough to let essentially any holidayish top count.
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Chipotle (CMG) has had a hard time getting people excited about its interpretation of queso, the melted cheese dish popularized in Tex-Mex cuisine. Chipotle doubled down, blaming the weird texture on its refusal to compromise on all-natural ingredients.
Chipotle is offering a free side of queso to customers ordering an entree wearing "cheesy" holiday sweaters.
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The restaurant is trying to regain ground after its first try at queso flopped earlier this month. But later, it went back to the drawing board. Regardless of complaints, the company reported that sales rose 17 percent since the queso debut on their menu.
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