Consumers spend more time on Snapchat than Instagram

Snap's Leaked Metrics Show Why it Needs to Redesign

Snapchat's Redesign Gets Slammed by Users

The Daily Beast reports on the secretive culture inside Snap (NYSE:SNAP) that keeps many employees out of the loop on new designs and nearly everyone out of the loop on specific user data.

A prominent new feature in the app known as Snap Maps, that lets you share your location with friends and view their Bitmoji on a map. Snap had said in May that users spend over 30 minutes on the app. Compare that to Instagram, which said in August that younger users per day on its app.

To translate: The number of unique Snapchat users who posted Stories to their respective feeds remained flat between April and September.

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The new design is meant to make the app easier to use which should attract new users, although the company expects short term disruption as existing users react to the new app.
The data, which covered the period from April to September, indicates that only 21 percent of users view Discover daily.

Snapchat's major new update hasn't gone down well with users, and the app is now being bombarded with negative reviews.

By most users, the section of the app reserved for publisher content is ignored, which is known as Discovered.

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Unfortunately, the redesign was met with a firestorm of complaints mainly over the merger of the original "Stories" screen with the page that shows individual messages and snaps.

Redesigning may help the Snapchat to increase it's users and also profitability.

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