After job cuts, Peugeot appoints new UK Vauxhall boss

Ellesmere Port

Ellesmere Port Vauxhall factory Stephen Norman Close

Stephen Norman has been named new MD of PSA-owned Vauxhall brand in the United Kingdom (which also includes responsibility for Opel sales in Ireland).

Peugeot acquired Vauxhall previous year when it bought General Motors' loss-making European arm and has been pursuing a restructuring plan to return it to profitability.

Stephen Norman
Ellesmere Port Vauxhall factory Stephen Norman Close

The new boss of Peugeot's British Vauxhall brand said the future of the carmaker's Ellesmere Port plant, where a third of the workforce is being cut, is closely linked to Opel-Vauxhall's sales, which have nosedived in Britain.

The Ellesmere Port plant recently announced it would drop a shift in response to lower demand for the Astra model it now makes and to make its operations more competitive.

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Mr Norman will report to Peter Christian Kuespert, sales, marketing and aftersales managing director of Opel/Vauxhall.

He will also have to tackle sliding sales in what has traditionally been Opel-Vauxhall's biggest market, with auto demand sliding 22 percent in 2017, compared with an overall market decline of 5.7 percent, according to industry data.

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Stephen Norman joined Groupe PSA in May 2014 as Chief Marketing Officer and was appointed Senior Vice President, Chief Sales and Marketing Officer in 2016.

Stephen Norman, who takes over on February 1, will be based at Vauxhall's head office in Luton in England.

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