Bajaj Auto re-launches Discover brand

Bajaj Auto re-launches Discover brand

Bajaj Auto re-launches Discover brand

As the earlier spy images of the Discover 110 suggested, the new model looks just the same as its bigger 125cc version, except in the engine.

Both the motorcycles will be available in three colours - Black, Red and Blue.

Discover 110 will be available at a price of Rs 50,496 (Ex-showroom Maharashtra) while the Discover 125 will be available at a price of Rs 53,491 and Rs 56,314 for drum and disc version respectively (Ex-showroom Maharashtra). All that is left to find out is the price of the new Bajaj Discover 110 and the other 2018 Bajaj models.

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Bajaj Auto claims the company has already cornered 31% of the entry and premium segment of the volumes segment in the country which is equal to Hero MotoCorp, the market leaders position, the relaunch of Discover in executive segment is aimed at boosting the motorcycle share for the company which stood at 16% in April to November FY-18.

Eric Vaz, President Motorcycle Business, Bajaj Auto, talks to the media ahead of the launch of all-new Discovers. Also, the 2018 Avenger Cruise 220 and Street 220 now come with a more contemporary look while retaining it definitive classical family silhouette. "The Discovers shall attract a whole new set of customers who desire the benefits of modern technology".

Both Discovers come with new long stroke engines that pack in best in class torque and power.

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The new Bajaj Discover features enhanced cushion seats, superior suspension to travel long and hard city conditions. Bajaj V comes equipped with a new backrest for the comfort of the pillion. The 124.5cc DTS-i engine of the Discover 125 churns out 11PS and delivers a peak torque of 11Nm.

MUMBAI:Bajaj Auto Limited (BAL) today launched the new Discover 110 and Discover 125 models during a press conference in Mumbai. The new Discover 110 and 125 bring first time ever features to customers in the 100-125cc segment for a premium experience.

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