NBC to show cameras on protesters throughout Tremendous Bowl LII

REUTERS  Mario Anzuoni2017 American Music Awards- Show- Los Angeles California U.S. 19/11/2017- Singer Pink performs

REUTERS Mario Anzuoni2017 American Music Awards- Show- Los Angeles California U.S. 19/11/2017- Singer Pink performs

"So if there are players that choose to kneel, they will be shown live", Super Bowl LII executive producer Fred Gaudelli said at the Television Critics Association's winter press tour, as reported by AdFreak.

Big Super Bowl ratings are important for ad revenue as the National Football League comes off the second season of declining viewership.

A vast stable of advertisers will run spots during this year's Super Bowl, with auto makers continuing to have a strong presence and increased buying by consumer packaged goods companies, Lovinger said. But they still let advertisers reach tens of millions of viewers at once, and networks compete fiercely for the rights to big games.

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The country can probably count on Trump to fire up his Twitter account once again if there's any protests on Super Bowl Sunday. "The game itself nearly transcends the season".

"Most of the seats in most of the stadiums have been sold, but you go to Atlanta, where they just opened up a new stadium".

"There just aren't a lot of places you can find big ratings in a live environment, so advertisers do clamor to those types of opportunities", Lovinger said.

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During the regular season, networks don't usually show players kneeling live because they don't broadcast the National Anthem; that's prime commercial time.

Mr. Lovinger also indicated that advertisers have not appeared concerned with ratings, or the anthem protests. The Olympic Winter Games will be held from February 9-25 in Pyeongchang, South Korea. Ad prices are running higher than the 2014 winter games in Sochi, Russia, NBC executives said Thursday on a conference call.

Fox, which aired the Super Bowl previous year, reaped $500 million in ad sales from the game, selling 30-second spot for about $5 million each. During the 2016 Summer Olympics in Rio, 30% of the audience watched on internet-connected televisions.

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