Warning over alarming 'Tide Pod Challenge' detergent eating YouTube trend

Tide Pod Challenge: Teens risk death in crazy new social media trend to eat detergent tablets

Tide, Rob Gronkowski team up to warn people not eat Tide Pods

So, they've come up with a detergent deterrent to get ahead of the narrative, and show that, hey, they've done all they can to warn people that you shouldn't eat Tide Pods, no matter how amusing the premise of digging in on a bag of laundry detergent seems to be.

The Tide Pod Challenge has become a trendy topic on social media, with young people posting videos of themselves eating the detergent and even sharing recipes. "Eating a Tide POD is a BAD IDEA, and we asked our friend @robgronkowski to help explain".

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"What should Tide PODs be used for?"

Partnering with New England Patriot's tight end Rob Gronkowski, Tide has put out a fun, viral PSA reminding viewers that eating Tide Pods is a "NO NO NO NO NO NO NO". Still, doctors and parents fear some enthusiastic Internet users may take the fake recipes a little too far and not only reenact them but also consume their odd concoctions.

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Possible side effects of eating these pods include choking, trouble breathing and coma, Poison Control reported. The pod form of the product is focus of a new social media challenge. "Use Tide pods for washing".

Tide parent company Proctor and Gamble released a statement saying, "Our laundry pacs are a highly concentrated detergent meant to clean clothes and they're used safely in millions of households every day".

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