Facebook edits feeds to bring less news, more sharing

Facebook said it is tweaking what people see in their news feed to make their time on the platform more “meaningful.”

Facebook said it is tweaking what people see in their news feed to make their time on the platform more “meaningful.”

The the latest News Feed tweaks are attributed to recent user feedback, noting that people have said posts from businesses, brands and media are crowding out the "personal moments that lead us to connect more with each other".

The newly announced changes could also have the opposite effect to what the company intends. "On the other hand, passively reading articles or watching videos - event even if they're entertaining or informative - may not be as good".

Shares of Facebook slid more than 5 percent to $177.31 in premarket trading Friday after the change was unveiled.

"As we roll this out, you'll see less public content like posts from businesses, brands, and media", he stated. There will be fewer videos, which Facebook considers "passive". People will likely spend less time on Facebook as a result, the company says.

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But Facebook gave scant details about how it would define what's "meaningful".

However, Zuckerberg said he expects the changes will cause users to spend less time on the platform anyway.

"It's in the same direction that Facebook has been pursuing for a while: offering a place for discussion among individuals, a community space, rather than being a news source", said Oh Se-uk, a senior researcher on digital news at the Korea Press Foundation. In addition, page posts that generate conversation between people will show higher in news feeds, with video expected to be the winning format here.

The move will not affect advertisements - users will continue to see the same ads they have before, "meaningful" or not. It might help stop audience volumes from decreasing as people drop Facebook for other platforms with less clutter. "Pages making posts that people generally don't react to or comment on could see the biggest decreases in distribution". "Research shows that strengthening our relationships", Zuckerberg said, "improves our well-being and happiness". This required Facebook to "refocus the system", he said.

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The changes come after a tough year for Facebook that included congressional hearings on how Russian Federation used it to influence the 2016 USA elections.

"Facebook has a lot of work to do - whether it's protecting our community from abuse and hate, defending against interference by nation states, or making sure that time spent on Facebook is time well spent", he wrote.

In a Facebook post on 12 January, Facebook CEO, Mark Zuckerberg, confirmed the social media giant is decreasing the amount of public content from media publishers and brands in favour of prioritising friends and family posts in users' news feeds.

"Based on this, we're making a major change to how we build Facebook". Dotface's videos about a South Korean mother giving a hug to young sexual minority people who could not tell their parents about their sexual orientation struck a chord with viewers around the world, accruing 5 million views and many shares, comments and likes.

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