Amazon paid $90 million for Blink's energy-efficient chip technology

Amazon buys Blink Blink security cameras energy-efficient chips Amazon Cloud Cam security camera market Immedia Semiconductor Amazon Echo GoPro Digital Video chips smart-home technology

Amazon views its in-house devices as key to deepening its relationship with shoppers

Just last week, Google merged its smart home devices unit Nest with its hardware team in a bid to outgun Alexa. A year ago an episode of South Park that featured the characters repeatedly yelling commands at cartoon versions of Alexa and rival Google Home wreaked havoc with some viewers' devices.

Echo Dot made a random shopping order all on its own after an ad activated its digital assistant Alexa.

"The chip should allow Alexa-powered devices to respond more quickly to commands, by allowing more data processing to be handled on the device than in the cloud", the publication claimed on its report.

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UPS and FedEx declined to comment on Amazon's specific strategies or decisions regarding the utilization of their services. The push into delivery could also be a very long-term play against Amazon's biggest rival in online delivery, Walmart .

According to The Information, the e-tailer has almost 450 employees with experience in the field of processor design, with many joining through a series of acquisitions including that of chip manufacturer Annapurna Labs for $350 million three years ago.

Amazon.com Inc paid about $90 million to acquire the maker of Blink home security cameras late past year, in a secret bet on the startup's energy-efficient chips, people familiar with the matter told Reuters. If the chip can improve battery life and help it expand use of the Echo and its Cloud Cam, this could be the best $90 million that Amazon has ever spent.

Amazon's wired Cloud Cam launched at $119.99, while Netgear Inc's wire-free Arlo cost more still.

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Reich, in contrast, has been a position coach with Manning and Phillip Rivers as well as Larry Fitzgerald and Reggie Wayne. No, it is more because they tried and failed to hire the offensive coordinator of the Super Bowl runner-up.

It's not clear when such a shift would happen, but the report notes Amazon has been trying to bolster its chipmaking abilities since it acquired Israeli chipmaker Annapurna in 2015.

The Echo works by constantly listening for the "wake word" - either "Alexa" or "Amazon" by default - and then records your voice and transfers it to a processor for analysis so that it can fulfil requests or answer questions.

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