Norwegian CEO Bjorn Kjos has outlined plans for the low-priced carrier to grow its long-haul service from the United Kingdom, saying passengers in the market will be the first to experience cabin upgrades and new aircraft.
Norwegian CEO Bjorn Kjos was speaking in London ahead of the launch of Norwegian's Gatwick-Buenos Aires service, which starts on February 14.
While to date Norwegian has been stealing market share from the legacy full-service airlines flying to the likes of NY and Los Angeles, the carrier is making its boldest move...
"We're being invited to set up long-haul routes into (South American) countries and domestic operations into the same countries, like a copycat of what we are doing in Argentina", he said.
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"Further Asian expansion will build upon the successful launch of the world's longest low-priced route to Singapore, with destinations such as Tokyo, Shanghai and Beijing planned".
The UK market will also be the first to see Norwegian's incoming A321neo LR aircraft, which will enter service from 2020. These aircraft will also serve destinations such as Detroit, Philadelphia and Minneapolis. Routes to the Middle East are also another option.
"We are launching long-haul routes exclusively from London Gatwick Airport, introducing our newest Dreamliners to Gatwick and increasing frequency on popular routes which reflects the growing importance of the United Kingdom to the future of our business".
"The UK will be at the heart of our continued global expansion and we remain fully committed to the market", said Kjos.
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Long-haul wi-fi will be rolled out from the end of this year and there will be a bigger focus on business passengers with increased long-haul frequencies.
"UK passengers will be the first to benefit from our newest routes and upgraded long-haul passenger experience". He also announced Norwegian's ambitions to offer a triple-daily service between Gatwick and NY.
Along with revamped Premium cabins, and the rollout of Wi-Fi on long-haul flights, Norwegian plans to increase frequency on key routes from London Gatwick to provide passengers with more flexibility.
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