Snapchat redesign sparks backlash among some users

Snapchat Now Offers Stories Analytics To The Platform’s Influencers

Snapchat Now Offers Stories Analytics To The Platform’s Influencers

The new design first rolled out in November for a limited number of users, aiming to make it easier to use.

Snapchat's user interface is now effectively split in two.

Some Snapchat users have this complain that the app was automatically updated, and they have lost some of the archived messages or data popularly known as Memories.

Users have flocked to various online platforms to rant about the latest Snapchat update and the biggest complaint is that it's far more disorganized now.

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Snapchat previously featured content from friends, publishers and celebrities on one page.

Experts said Snapchat remains very popular with the millennial generation who popularized its disappearing messages and animated face masks, despite attempts by Facebook-owned Instagram to woo them away. Users can't find what they're looking for and although the update was created to make the app easier to navigate, users complain that it achieved quite the contrary.

At the same time, the new platform now allows everyone to see what Snapchat offers, subsequently becoming a way for it to attract more new users, according to

The petition states that instead of making the app easier the update has made the app and many of its offered features more hard.

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"Many "new features" are useless or defeat the original purposes Snapchat has had for the past years". The petition aims to convince the company to revert the app to the 2017 version before this update.

"There is a lot of work ahead as we optimize the updated application, but our early observations support the thesis behind the new architecture and the many growth opportunities that it provides", adds the company.

One user tweeted that he is so mad at the update that he does not even want to use the app until the parent firm fixes it. Share your thoughts in the comments section below.

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