With Scotch Whisky-related tourism at record highs, Diageo has announced plans to invest £150 million pounds ($214.9 million USD) in upgrades to its visitors centers at 12 malt whisky distilleries around Scotland over the next three years.
The world's largest Scotch whisky producer plans to upgrade its 12 distillery visitor centres and build a brand home for Johnnie Walker in Edinburgh to "put Scotland at the cutting edge of the global boom in food and drink tourism".
"Last week, I launched Scotland is Now, a new campaign that will put Scotland in the worldwide spotlight and showcase the country's world-leading assets, such as whisky, to a global audience".
SEGA Unveils the First Five SEGA Ages Titles Coming to Nintendo Switch
The company did not say when we can expect the Sega Mega Drive Mini to be released, except that it will be some time this year. This will include a lineup of retro games that are being launched in both the United States, the UK and Japan.
Click on the video below to see more visuals of the planned Johnnie Walker attraction. The UK Government is wholehearted in its support for the industry we froze duty rates again at the last Budget, and are determined to open up new markets around the world as we leave the EU. With this new investment, we turn our focus to bringing the world to Scotland.
The skill and expertise of Diageos distillers and blenders will be spectacularly brought to life in the state-of-the-art Johnnie Walker attraction, the ultimate visitor experience in the heart of Edinburgh.
'What I imagine is the place we will create in Edinburgh will be in its own way bringing about the personality of Scotch whisky and Johnnie Walker... where tourists will come out feeling engaged in a different way, having had a memorable experience'.
Nemanja Vidic responds to Man United's 1-0 loss to West Brom
He told Sky Sports: "Today they didn't show what we expected, the energy going forward, that burst or sprint". The players didn't perform the way they wanted.
"What we see is that people, specifically the next generation of consumers, are travelling a lot more and they also want to understand what is behind a product and to appreciate its craftsmanship", he said.
Building on an investment of £5m from 2012 to 2017, Diageo is extending the £1m per year funding support for its award-winning Diageo Learning for Life programme that has helped over 1,000 young unemployed people in Scotland into training and jobs in the hospitality industry over the last five years. The company will also set up a separate scholarship and mentoring program for young entrepreneurs with a special emphasis on residents of Kilmarnock, which was John Walker's home town and remained the primary bottling site for Johnnie Walker until the plant was closed in 2010.
The beer and spirits giant says the investment will help attract people to Scotland and ensure they return home as "life-long ambassadors for Scotch and Scotland". This will be developed in partnership with local stakeholders.
Kawhi Leonard Not Expected To Return For Playoffs
Warriors head coach Steve Kerr told reporters on Thursday that his team did not expect Leonard to play in the series. However, this did not change Leonard's status, who missed the final three months of the season.