Apple closing world's last Apple Watch pop-up store

Last Apple Watch pop-up store to close

Apple closing world's last Apple Watch pop-up store

If you're a Apple historian, a fan of the brand (yeah, okay, a fanboy) or a person who just has to know everything about everything, you might want to circle May 13th on your calendar.

Apple is closing the last of its remaining Apple Watch pop-up shops. Located in London, Paris, and Tokyo, the shops gave potential buyers the opportunity to try the Watch on and see a variety of swappable wristbands without having to visit a regular Apple retail store.

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While the Isetan Apple Watch store has held out for this long, the most obvious reason for shuttering it is because a new Apple retail store opened in Shinjuku earlier this month, directly across the street from the department store.

Interestingly, the Tokyo joint became one of the last places people could pick up the original, 18-karat gold Apple Watch Edition from the company itself.

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This is an annual tradition at Apple and this weekend, specifically on Sunday, April 22nd, the Earth Day is celebrated and Apple is committed to this date for some time. The closings could represent the end of Apple's attempt to market the Apple Watch as a fashion accessory as opposed to selling the device as a tech product. Isetan's website recently had them on sale for as low as $700. A video of the Isetan pop-up store from its grand opening can be viewed by clicking on the video at the top of this story.

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